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MasterElectricianHQ

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Which MasterElectricianHQ Product Is Right for You?

Four products, four different jobs. Use this page to self-select based on your stage of business and the problem you're actually trying to solve.

Browse Free ToolsSee All Products

The products overlap less than their names suggest. One handles reviews and Google Business Profile cleanup, one launches a company, one improves how an operating company runs, and one goes deep on the pricing math those decisions depend on.

If you are still deciding, start with the free calculators. They will usually tell you which problem is loudest before you spend anything.

Who each product is for

Paid products are still in development. Their current status is shown on every card.

Review & GBP Playbook

Coming soon · Notify

DIY review and Google profile action plan

Best for

  • Electrical contractors who ran the free GBP Checkup
  • Owner-operators improving reviews and profile basics before hiring help
  • Shops that need an ordered cleanup routine, not a ranking promise

Primary problem solved

The Google profile has visible gaps, but the owner needs to know which public fixes to make first and which shortcut tactics to avoid.

Stage of business

Any local electrical contractor with a Google Business Profile

Major use cases

  • Read the Checkup score and top fixes
  • Clean up profile basics before chasing advanced tactics
  • Build an ethical review request routine
  • Keep the profile fresh with a weekly maintenance habit
See the Playbook

LSA Operator Playbook

Coming soon · Notify

DIY Google Local Services Ads operator routine

Best for

  • Licensed, insured electrical shops ready to spend on LSA
  • Owners who will check the LSA inbox daily
  • Shops that want to run ads themselves, not hire an agency

Primary problem solved

LSA spend goes out, but setup, disputes and tracking are guesswork — and nobody knows if it's worth it.

Stage of business

Operating shop with license and insurance ready for Google's screening

Major use cases

  • Check fit before spending
  • Set up profile, services, area and budget in order
  • Run a weekly routine for leads and disputes
  • Track spend, leads and booked jobs yourself
See the LSA Playbook

Contractor Core

Coming soon · Notify

Broader business operating system

Best for

  • Existing electrical contractors already doing work
  • Owners who need stronger operations, financial visibility and systems
  • Owners who know something is off but cannot rank what to fix first

Primary problem solved

The company runs on the owner's memory: pricing, operations, sales, marketing and people are handled reactively instead of as one connected system.

Stage of business

Operating company — first crew through multiple trucks and a service department

Major use cases

  • Score where the business actually stands across six areas
  • Turn scattered problems into a prioritized 90-day plan
  • Build recurring financial and operational review rhythms
  • Reduce owner dependency with documented systems
Explore Contractor Core

Electrical Business Startup Blueprint

Coming soon · Notify

Startup implementation roadmap

Best for

  • Electricians preparing to start a company
  • Very early-stage owners building their foundation
  • Owners who need the launch sequence in the right order

Primary problem solved

Launching in the wrong order — taking work before licensing, insurance, pricing and basic operations are in place.

Stage of business

Pre-launch through the first months of operating

Major use cases

  • Work through licensing, entity setup and insurance decisions
  • Set an initial pricing structure before the first invoice
  • Plan startup costs and the reserve required to open
  • Stand up the minimum operational basics
See the Startup Blueprint

Labor Rate Engine

Live

Specialized pricing and profitability tool

Best for

  • Contractors who need deeper pricing and labor-rate modeling
  • Owners testing scenarios beyond the free calculator
  • Anyone whose rate was set by copying the competition

Primary problem solved

The hourly rate is a guess, so margin varies job to job and nobody can explain where the number came from.

Stage of business

Any stage — as soon as you charge for labor

Major use cases

  • Model labor burden, overhead recovery and target margin together
  • Compare wage, billable-hour and overhead scenarios
  • Sanity-check a rate before a price change
  • Support pricing conversations with defensible math
See the Labor Rate Engine

Separate from these products, done-for-you services are implementation support — we build selected website, SEO, advertising and lead-generation systems with you. They are not another product and are not required by the Playbook, Blueprint, Contractor Core or Labor Rate Engine.

How the products differ

The same questions answered for all three, side by side.

Review & GBP Playbook

Position
DIY review and Google profile action plan
Stage of business
Any local electrical contractor with a Google Business Profile
Primary problem solved
The Google profile has visible gaps, but the owner needs to know which public fixes to make first and which shortcut tactics to avoid.
Focus is company-wide
NoNo
Focus is launching
NoNo
Focus is pricing depth
NoNo
Assumes you already have customers
YesYes
Start here if you only pick one
Your Google profile or reviews need cleanup

LSA Operator Playbook

Position
DIY Google Local Services Ads operator routine
Stage of business
Operating shop with license and insurance ready for Google's screening
Primary problem solved
LSA spend goes out, but setup, disputes and tracking are guesswork — and nobody knows if it's worth it.
Focus is company-wide
YesYes
Focus is launching
NoNo
Focus is pricing depth
NoNo
Assumes you already have customers
YesYes
Start here if you only pick one
Operations feel messy

Contractor Core

Position
Broader business operating system
Stage of business
Operating company — first crew through multiple trucks and a service department
Primary problem solved
The company runs on the owner's memory: pricing, operations, sales, marketing and people are handled reactively instead of as one connected system.
Focus is company-wide
NoNo
Focus is launching
YesYes
Focus is pricing depth
NoNo
Assumes you already have customers
NoNo
Start here if you only pick one
You have not launched yet

Electrical Business Startup Blueprint

Position
Startup implementation roadmap
Stage of business
Pre-launch through the first months of operating
Primary problem solved
Launching in the wrong order — taking work before licensing, insurance, pricing and basic operations are in place.
Focus is company-wide
NoNo
Focus is launching
NoNo
Focus is pricing depth
YesYes
Assumes you already have customers
Not required
Start here if you only pick one
Your rate is a guess

Labor Rate Engine

Position
Specialized pricing and profitability tool
Stage of business
Any stage — as soon as you charge for labor
Primary problem solved
The hourly rate is a guess, so margin varies job to job and nobody can explain where the number came from.
Focus is company-wide
Focus is launching
Focus is pricing depth
Assumes you already have customers
Start here if you only pick one

Where the products complement each other

They solve different parts of the same lifecycle.

Blueprint → Contractor Core

The Blueprint gets the company legally and financially open. Contractor Core takes over once there is real work to manage and the question shifts from "how do I start?" to "why isn't this profitable enough?"

Labor Rate Engine → Everything

Pricing sets the ceiling on profitability. A defensible labor rate makes job costing, break-even planning and growth decisions meaningful instead of guesswork.

Core + Engine together

Contractor Core identifies that pricing is the constraint; the Labor Rate Engine is where you do the modeling to fix it. Neither replaces the other.

Free tools vs paid products

Use the free calculators first. They answer a specific question in a few minutes.

What the free tools do

Each calculator answers one question from your own numbers — no account, no benchmarks, no data stored. They are the fastest way to find out where the problem actually is.

What the products add

  • Structure and sequence, not just a single calculation
  • Focused routines, checklists, or scenario modeling beyond one free diagnostic
  • Prioritization across the whole business, not one metric
  • Implementation guidance built for electrical contracting specifically

Labor Rate Engine is available now for $97 one-time. The Review & GBP Playbook is a one-time product whose checkout is coming soon; Contractor Core and the Startup Blueprint are coming soon. The free tools and Checkup are live now.

Three decision examples

Find the sentence that sounds most like you.

“I'm starting my first electrical company.”

Begin with the Startup Blueprint so licensing, insurance, entity setup and initial pricing happen in the right order. Use the free startup cost calculator to size the budget and reserve before you commit.

See the Startup BlueprintFree startup cost calculator

“I already run a company but operations are messy.”

Contractor Core is the fit: it scores financial health, operations, sales, marketing and employees, then turns the gaps into a prioritized plan instead of a list of everything at once.

Explore Contractor CoreFree capacity planner

“I need to know what my labor rate should be and test scenarios.”

Start free with the labor rate calculator. If you need to model multiple scenarios — wage changes, billable-hour shifts, overhead swings — the Labor Rate Engine is the deeper version of that work.

See the Labor Rate EngineFree labor rate calculator

Frequently asked questions

Yes, and they are designed to complement rather than repeat each other. The Review & GBP Playbook handles one local-visibility system, the Blueprint gets a company launched, Contractor Core improves how the company runs, and the Labor Rate Engine goes deeper on pricing math.

No. Every calculator and guide on the site is free and does not require an account. The products exist for contractors who want structured implementation or deeper modeling than a single-page calculator provides.

The free calculator produces one rate from one set of inputs. The Labor Rate Engine is built for repeated scenario modeling — comparing wage, billable-hour, overhead and margin assumptions rather than a single snapshot.

If the foundation is still incomplete — pricing, insurance, basic operating routine — the Blueprint is the better starting point. Once work is flowing and the problem is consistency rather than setup, Contractor Core fits better.

Labor Rate Engine is available now for $97 one-time. The playbooks, Contractor Core and Startup Blueprint are coming soon. The free tools and guides are live now.

Still not sure? Start with your labor rate.

It is free, takes a few minutes, and usually points at the right product on its own.

Open the Labor Rate CalculatorSee All Products